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AAbout Us

The core reason we created this company is evident in our name—it all comes down to the fact that we care.

We care about supporting responsible gun owners/enthusiasts (like ourselves) by providing a curated assortment of the finest shooting sports products the industry has to offer, and we care a whole lot about making a difference in the world by using our company to bring people together and create positive change for the greater good. With each item sold on our site, we aim to combat gun violence by donating a percentage of the proceeds to charities focused on suicide prevention and providing treatment to American’s struggling with mental illness. was born from a fusion of our passion for the shooting sports industry and our driving desire to promote social responsibility within the firearms industry by inviting other gun enthusiasts to join with us in taking a positive, proactive approach toward putting an end to the devastating problem of gun violence within the United States.